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On MSCHF and Meme Coins

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Jeremy Fragrance

Is this a cult?

on a charismatic, confusing thought leader.

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Sniffing out Jeremy Fragrance

Winona Ryder in Heathers

I can smell your death drive.

on a fragrance trend that burns an eternal flame.

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Where there's smoke

The Consumer Aesthetics Research Institute, aka CARI.

CARI

CARI, the Rosetta Stone of consumer capitalism.

writes a remembrance of hyper-specific aesthetics past, as chronicled through CARI, the Consumer Aesthetics Research Institute.

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Whimsicraft

Weekend Edition 3 (cover image)

Did you miss me?

Today – [Kyle](https://x.com/chaykak), [Daisy](https://x.com/daisandconfused) and [Terry](https://x.com/terrygtnguyen) recommend some cool stuff.

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Weekend Edition 🍂

Rat on trash bag

Consuming content, seeing art.

writes on The Verge’s website redesign, and Dirt’s senior writer Terry Nguyen sees the MoMA Wolfgang Tillmans retrospective from afar. Plus, the week in streaming news.

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Homepage Revival / Wolfgang Tillmans

heaven scent cover

Pairing books with perfume.

gives Dirt readers her expert book and perfume recommendations as a librarian and fraghead. (Cognoscenti?)

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Heaven scent

Hamilton Bridge Skate Park. (Mike Varley)

Hamilton Bridge Skate Park

Talking bagels and weed bags.

Dime bags

Audrey Hepburn in Breakfast at Tiffany's

Extremely online luxury.

on Tiffany’s ongoing rebrand and foray into web3.


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TiffanyPunks

Collecting