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On MSCHF and Meme Coins

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Dirt

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Jane Pratt’s confessional enterprise fails to materialize.

goes down the rabbithole of Jane Pratt's new startup.

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Where Is DeedDa?

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Wealthy people cosplay.

examines how aesthetics like "old money" and "quiet luxury" are stylistic dupes.

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Look rich quick

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Shanzhai and subversion.

on how the Chinese term “shanzhai” offers a different way to think about dupes.

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Bad fakes

Grace Kelly and her Hermes bag. (Getty Images)

Craft fetishism

Lore of leather.

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Proof of value

interviews James Firestein, a luxury authentication expert and founder of OpenLuxury.

OpenLuxury

Open luxury

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Why luxury counterfeits will endure. 

editor of [StyleZeitgeist Magazine](https://www.sz-mag.com/), on the enduring power of luxury status symbols.

Selling the dream

QUINCE

Deconstructing dupes from a manufacturer's perspective.

interviews Toti Moreland, head of brand for Quince, an affordable luxury e-commerce store.

Back to basics

Authenticity anxiety

Buying the dream.

on authenticity anxiety about luxury "super-dupes."


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