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On MSCHF and Meme Coins

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Dirt

True Grit Cover Photo

The nothing that comes from nothing.

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True Grit

Green Ray Cover

In search of lost novelty.

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Luxury stock images

Rose Island in 1968, as depicted by Netflix.

No embassy cover

Are these people serious?

No embassy

 Teruyoshi Hayashida for Take Ivy, 1965. 

Take Ivy

How prep and Ivy style were molded by Japan.

is the host of Articles of Interest, a podcast about what we wear. Its third season is dedicated entirely to the origins of preppy fashion. Here she writes on The Preppy Handbook and the Japanese birth of Ivy style. 

Studied style

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No days off.

profiles Gary Vaynerchuk, a success story for the TikTok age.

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The Gospel of Gary

AI Animal Cover

Pet shop toys.

makes the case for AI as a new companion species. 

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AI is the new animal

Monica Rizzolli cover

The landscape is not infinite, but is made whole within itself. 

on Monica Rizzolli’s generative artwork and Founder Pass x Dirt. 

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Rethinking Rarity: Monica Rizzolli

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The story behind our new look. 

takes you behind-the-scenes of Dirt's collaboration with Fictive Kin.

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Dirt's redesign

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